Introducing Social Semiotics by Theo Van Leeuwen
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Introducing Social Semiotics
By Theo Van Leeuwen

Introducing Social Semiotics

An Introductory Textbook

By (author) See other recent books by Theo Van Leeuwen
Format: Hardback

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Introducing Social Semiotics by Theo Van Leeuwen

Book Description

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

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Book Details

ISBN: 9780415249430
ISBN-10: 0415249430
Format: Hardback
(246mm x 174mm x 20mm)
Pages: 314
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 14-Dec-2004
Country of Publication: United Kingdom

Other Editions...


Books By Author Theo Van Leeuwen

Language of Colour by Theo Van Leeuwen Language of Colour, Hardback (December 2010)

Offers a fresh approach to the study of colour. This title covers: a brief history of the meanings of colour; the relationship between language and colour names within a cultural context; corporate uses of colour; and, the meaning of colour in everyday life.

Voice by Theo Van Leeuwen Voice, Hardback (September 2010)

Perspectives on the voice and technology, from discussions of voice mail and podcasts to reflections on dance and sound poetry.

Language of New Media Design by Theo Van Leeuwen Language of New Media Design, Paperback (July 2008)

Presents methods on the design and analysis of a variety of non-linear texts, from websites to CD-ROMs. This book explores a range of models for analyzing and constructing multimedia products. For various models, it outlines the theoretical background and demonstrates usage from students' coursework such as websites and other multimedia products.

Discourse and Practice by Theo Van Leeuwen Discourse and Practice, Paperback (May 2008)

This book presents a new theory of discourse, arguing that our understanding of texts ultimately rests on our practices and on what we do. It will be welcomed by students and researchers looking for a form of discourse analysis that is explicit and methodical as well as socially and critically relevant.

» View all books by Theo Van Leeuwen

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Author Biography - Theo Van Leeuwen

Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.

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Recent books by Theo Van Leeuwen close
Language of Colour by Theo Van Leeuwen
Language of Colour by Theo Van Leeuwen
Voice by Theo Van Leeuwen
Language of New Media Design by Theo Van Leeuwen
Discourse and Practice by Theo Van Leeuwen
Discourse and Practice by Theo Van Leeuwen
Global Media Discourse by Theo Van Leeuwen
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Reading Images by Theo Van Leeuwen
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Introducing Social Semiotics by Theo Van Leeuwen
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Handbook of Visual Analysis by Theo Van Leeuwen
Speech, Music, Sound by Theo Van Leeuwen
Speech, Music, Sound by Theo Van Leeuwen
»
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