Introducing Social Semiotics
An Introductory Textbook
By (author) Theo Van Leeuwen
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Introducing Social Semiotics by Theo Van Leeuwen
Book DescriptionIntroducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
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Book DetailsISBN: 9780415249430
(246mm x 174mm x 20mm)
Publisher: Taylor & Francis Ltd
Publish Date: 14-Dec-2004
Country of Publication: United Kingdom
Books By Author Theo Van Leeuwen
Language of Colour, Hardback (December 2010)
Offers a fresh approach to the study of colour. This title covers: a brief history of the meanings of colour; the relationship between language and colour names within a cultural context; corporate uses of colour; and, the meaning of colour in everyday life.
Voice, Hardback (September 2010)
Perspectives on the voice and technology, from discussions of voice mail and podcasts to reflections on dance and sound poetry.
Language of New Media Design, Paperback (July 2008)
Presents methods on the design and analysis of a variety of non-linear texts, from websites to CD-ROMs. This book explores a range of models for analyzing and constructing multimedia products. For various models, it outlines the theoretical background and demonstrates usage from students' coursework such as websites and other multimedia products.
Discourse and Practice, Paperback (May 2008)» View all books by Theo Van Leeuwen
This book presents a new theory of discourse, arguing that our understanding of texts ultimately rests on our practices and on what we do. It will be welcomed by students and researchers looking for a form of discourse analysis that is explicit and methodical as well as socially and critically relevant.
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Author Biography - Theo Van Leeuwen
Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.
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