Introduction to E-Business by Colin Combe
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Introduction to E-Business
By Colin Combe

An Introduction to E-Business

Management and Strategy

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Format: Paperback

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Introduction to E-Business by Colin Combe

Book Description

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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Book Details

ISBN: 9780750667319
ISBN-10: 0750667311
Format: Paperback
(246mm x 189mm x 23mm)
Pages: 448
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 17-Feb-2006
Country of Publication: United Kingdom

Other Editions...

Books By Author Colin Combe

Introduction to Management by Colin Combe Introduction to Management, Paperback (May 2014)

This brand new textbook equips the next generation of managers with the skills to succeed in a global business environment. Skillsets help students improve both their academic work and their employability, a truly international range of case studies broadens their horizons, and practitioner insights show them how skills are used in the real world.

» View all books by Colin Combe


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