Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones by L Harte
Look inside with Google Book Preview
Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones
By L Harte

Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones

By (author) See other recent books by L Harte See other recent books by Lawrence Harte
Format: Paperback / softback

Checking availability...



Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones by L Harte

Book Description

This book explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. According to strategy analytics, the mobile advertising industry will reach $14.4 billion in 2011. In 2007, mobile advertising network AdMob.com was already delivering 1.5 billion mobile ads per month! Mobile advertising is different than other forms of media advertising. Ads can be targeted to very specific types of users, triggered to display at specific times, and have several new real-time interactive options. As a result, mobile ads have a much higher value than other types of advertising. Mobile ad click through rates of 3% to 4% are not uncommon. As with Internet advertising, many people already receive mobile ads but are unaware they have received (and may have responded to) mobile ads. Many mobile ads are small banners and/or text links that share a screen that the user has selected (such as a local movie directory). The types of mobile ads range from fairly simple text links to interactive software programs. Mobile ads have response types that range from text link clicks to launching new software applications. Mobile ad targeting can be performed by using mobile communication channel types that can include mobile communities, download sites, entertainment applications, information services, and specialty portals. The type of mobile ad and the way it operates varies based on the mobile device capabilities. These capabilities include display, media processing, limited amount of memory, and input control functionality. As a result, some guidelines have been created to help ensure the user's experience with mobile ads is reliable and acceptable. Different types of services including short text (SMS), multimedia messages (MMS), WAP, xHTML, or packet data connections may deliver advertising messages. Some of the most important topics featured include: . Types of Mobile Ads . How to Create Mobile Ads . Mobile Ad Networks . Measuring Mobile Ad Performance . Interactive Mobile Ads . Mobile Web Portals . Market Segments for Mobile Ads . Mobile Ad Guidelines . Mobile Ad Network Directory

Buy Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones book by L Harte from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781932813432
ISBN-10: 1932813438
Format: Paperback / softback
(235mm x 190mm x 5mm)
Pages: 72
Imprint: Althos
Publisher: Althos
Publish Date: 30-Jan-2008
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones book by L Harte and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by L Harte close
»
Recent books by Lawrence Harte close
Sales Representative Agreements, 2nd Edition by Lawrence Harte
Introduction to GSM by Lawrence Harte
Introduction to GSM by Lawrence Harte
»
BoomerangBooks.com.au close