Introduction to Quantitative Research Methods
An Investigative Approach
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Introduction to Quantitative Research Methods by Mark Balnaves
Book DescriptionIntroduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. Why would you choose Introduction to Quantitative Research Methods - It is theoretical, providing a concise overview of issues of quantitative research. - It is practical, providing case studies that exemplify the different ways of research is conducted in the social sciences (ranging from psychology to sociology, politics and media). - It is educational, providing practical vignettes, and chapter highlights for revision. - It is integrative, producing a typology of different ways of conducting quantitative research methods. - It is international, providing case studies from a range of countries. - It is innovative, providing multimedia tutorials on generic research and statistical skills. - It is clear, concise and accessible.
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Book DetailsISBN: 9780761968047
(242mm x 170mm x 17mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 11-Apr-2001
Country of Publication: United Kingdom
Books By Author Mark Balnaves
Rating the Audience, Hardback (October 2011)
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
Media Theories and Approaches, Paperback (November 2008)
This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for today's students seeking to understand worldwide media, past and present.
Mobilising the Audience, Paperback (April 2002)» View all books by Mark Balnaves
Fourteen case studies examine how Australian institutional actors apply audience research towards the enlistment and formation of audiences for particular goals. Presented by Balnaves (public relations and journalism, Edith Cowan U., Australia), O'Regan (film, media, and cultural studies, Griffith U
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Author Biography - Mark Balnaves
Mark Balnaves is Professor and Senior Research Fellow in New Media at Curtin University. He is located with the Department of Internet Studies within the School of Media, Culture and Creative Arts. His Fellowship focuses on the role of new media, especially social networking tools, in enhancing the link between citizens and governments. Professor Balnaves conducted for Telstra Multimedia Australia's first major adoption and diffusion study of broadband possibilities in Gungahlin, ACT (at a time when the phrases 'narrowband' and 'broadband' were not in the popular lexicon). This study contributed to the formation of Telstra's Bigpond. The studies also contributed to the established of ACTEW's TransACT, Canberra's broadband provider. His current work at Curtin University is on e-governance and the role of new media in enhancing the link between citizens and government. His publications are in audience research, theories of media and the role of the Internet in the public sphere. Position: Associate Professor Research Interests: Quantitative Psychology Psychometrics Psychological factors determining adoption of new technology Personal construct psychology - theory and measurement
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