It's Not Just PR by Frances Reynolds
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It's Not Just PR
By Frances Reynolds

It's Not Just PR

Public Relations in Society


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It's Not Just PR by Frances Reynolds

Book Description

Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. * Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America * Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact * Helps reveal why public relations is useful to society and how it has developed a negative public reputation * Includes practical debate about power issues in public relations theory and practice * Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association

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Book Details

ISBN: 9781405144056
ISBN-10: 140514405X
Format: Hardback
(233mm x 163mm x 18mm)
Pages: 152
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Nov-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Frances Reynolds

Enquiry Concerning the Principles of Taste and of the Origin of Our Ideas of Beauty (Dodo Press) by Frances Reynolds Enquiry Concerning the Principles of Taste and of the Origin of Our Ideas of Beauty (Dodo Press), Paperback / softback (May 2009)

An Enquiry Concerning the Principles of Taste and of the Origin of Our Ideas of Beauty (1785) was written by the portrait artist Frances Reynolds (1729-1807).

Communication and Clinical Effectiveness in Rehabilitation by Frances Reynolds Communication and Clinical Effectiveness in Rehabilitation, Paperback (November 2004)

Incorporating a patient-focused perspective on communication and health care, this title is suitable for physical and occupational therapists and students. It provides practical strategies for effective communication with both colleagues and patients, and offers a multidisciplinary, evidence-based approach and an emphasis on reflective practice.

» View all books by Frances Reynolds

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Author Biography - Frances Reynolds

W. Timothy Coombs is Associate Professor of Corporate Communication at Eastern Illinois University. He is the author of Ongoing Crisis Communication, Today's Public Relations (co-authored with Robert Heath), and Code Red in the Boardroom. Sherry J. Holladay is Associate Professor of Corporate Communication at Eastern Illinois University. She and Professor Coombs have co-authored three book chapters and six journal articles together.

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