Japanese Consumer Behaviour by John McCreery
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Japanese Consumer Behaviour
By John McCreery

Japanese Consumer Behaviour

From Worker Bees to Wary Shoppers

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Format: Hardback

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Japanese Consumer Behaviour by John McCreery

Book Description

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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Book Details

ISBN: 9780700712090
ISBN-10: 0700712097
Format: Hardback
(234mm x 156mm x 18mm)
Pages: 288
Imprint: RoutledgeCurzon
Publisher: Taylor & Francis Ltd
Publish Date: 6-Apr-2000
Country of Publication: United Kingdom

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Books By Author John McCreery

Japanese Consumer Behaviour by John McCreery Japanese Consumer Behaviour, Paperback (April 2000)

Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

» View all books by John McCreery

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