Japanese Consumer Behaviour
From Worker Bees to Wary Shoppers
By (author) John McCreery
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Japanese Consumer Behaviour by John McCreery
Book DescriptionWhat role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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Book DetailsISBN: 9780700713585
(234mm x 156mm x 15mm)
Publisher: Taylor & Francis Ltd
Publish Date: 6-Apr-2000
Country of Publication: United Kingdom
Books By Author John McCreery
Japanese Consumer Behaviour, Hardback (April 2000)» View all books by John McCreery
This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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