Kellogg on China by Anuradha Dayal-Gulati
Look inside with Google Book Preview
Kellogg on China
By Anuradha Dayal-Gulati

Kellogg on China

Strategies for Success

By (author) See other recent books by Anuradha Dayal-Gulati See other recent books by Angela Y. Lee
Format: Paperback

Normal Price: $28.95
Your Price: $26.06 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.89! (10% off normal price)
Plus...earn $1.30 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply, Not for Xmas



Kellogg on China by Anuradha Dayal-Gulati

Book Description

"Kellogg on China" examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy. This study outlines the resulting challenges and opportunities for companies doing business in China. The editors draw on extensive field research with Chinese corporate executives, government officials, and representatives of non-governmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. "Kellogg on China" is a collaborative student-faculty effort through the Global Initiatives in Management Program at the Kellogg School of Management.

Buy Kellogg on China book by Anuradha Dayal-Gulati from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780749443979
ISBN-10: 0749443979
Format: Paperback
(229mm x 158mm x 18mm)
Pages: 288
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-May-2005
Country of Publication: United Kingdom

Other Editions...


Books By Author Anuradha Dayal-Gulati

Winning Strategies for the Indian Market by Anuradha Dayal-Gulati Winning Strategies for the Indian Market, Paperback (October 2010)

Focuses on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. This book describes the market structure, the state of the sector, the main players, the key economic forces, and selected business strategies in these cases.

» View all books by Anuradha Dayal-Gulati

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Kellogg on China book by Anuradha Dayal-Gulati and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Anuradha Dayal-Gulati

Anuradha Dayal-Gulati is clinical associate professor at the Kellogg School of Management, Northwestern University, USA, and is an affiliate of the Centre for International Business and Markets. Prior to joining Kellogg, she spent seven years at the International Monetary Fund. Angela Y. Lee is associate professor of marketing at the Kellogg School of Management.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Anuradha Dayal-Gulati close
Winning Strategies for the Indian Market by Anuradha Dayal-Gulati
»
Recent books by Angela Y. Lee close
Handbook of Culture and Consumer Behavior by Angela Y. Lee
Handbook of Culture and Consumer Behavior by Angela Y. Lee
Kellogg on China by Angela Y. Lee
»
BoomerangBooks.com.au close