Key Concepts in International Business
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Key Concepts in International Business by Jonathan Sutherland
Book Description"Key Concepts in International Business" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.
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Book DetailsISBN: 9781403915344
(216mm x 138mm x 16mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 15-Mar-2004
Country of Publication: United Kingdom
Books By Author Jonathan Sutherland
View all books by Jonathan Sutherland
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Author Biography - Jonathan Sutherland
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
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