Key Concepts in Public Relations
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Key Concepts in Public Relations by Bob Franklin
Book Description"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR...Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: * Provides a comprehensive, easy-to-use overview to the field. *"Covers over 150 central concepts in PR. *Paves the way for students to tackle primary texts. *Grounds students in both practice and theory. *Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
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Book DetailsISBN: 9781412923194
(210mm x 148mm x 15mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 18-Feb-2009
Country of Publication: United Kingdom
Books By Author Bob Franklin
Future of Journalism: In an Age of Digital Media and Economic Uncertainty, Hardback (September 2015)
What News?, Paperback (November 2014)» View all books by Bob Franklin
A survey of the role and the future prospects of the local press in the 1990s. The authors also take into account the radical changes the local press have been through with new technology and the proliferation of free newspapers.
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