Key Concepts in Public Relations by Bob Franklin
Look inside with Google Book Preview
Key Concepts in Public Relations
By Bob Franklin

Key Concepts in Public Relations

By (author) See other recent books by Bob Franklin See other recent books by Mike Hogan See other recent books by Quentin Langley
Format: Paperback

Normal Price: $66.00
Your Price: $59.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.60! (10% off normal price)
Plus...earn $2.97 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Key Concepts in Public Relations by Bob Franklin

Book Description

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR...Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: * Provides a comprehensive, easy-to-use overview to the field. *"Covers over 150 central concepts in PR. *Paves the way for students to tackle primary texts. *Grounds students in both practice and theory. *Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Buy Key Concepts in Public Relations book by Bob Franklin from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781412923194
ISBN-10: 1412923190
Format: Paperback
(210mm x 148mm x 15mm)
Pages: 272
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 18-Feb-2009
Country of Publication: United Kingdom

Other Editions...


Books By Author Bob Franklin

What News? by Bob Franklin What News?, Paperback (November 2014)

A survey of the role and the future prospects of the local press in the 1990s. The authors also take into account the radical changes the local press have been through with new technology and the proliferation of free newspapers.

» View all books by Bob Franklin

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Key Concepts in Public Relations book by Bob Franklin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Bob Franklin close
Routledge Companion to Digital Journalism Studies by Bob Franklin
Future of Journalism: In an Age of Digital Media and Economic Uncertainty by Bob Franklin
Moving Tigers by Bob Franklin
What News? by Bob Franklin
Journalism Education, Training and Employment by Bob Franklin
Future of Journalism by Bob Franklin
Televising Democracies by Bob Franklin
Journalists, Sources, and Credibility by Bob Franklin
Future of Journalism by Bob Franklin
Studies on Fossil Tetrapods by Bob Franklin
Future of Journalism by Bob Franklin
Journalism Education, Training and Employment by Bob Franklin
Journalists, Sources, and Credibility by Bob Franklin
Under Stones by Bob Franklin
Future of Newspapers by Bob Franklin
Pulling Newspapers Apart by Bob Franklin
Local Journalism and Local Media by Bob Franklin
Local Journalism and Local Media by Bob Franklin
Key Concepts in Journalism Studies by Bob Franklin
Television Policy by Bob Franklin
»
Recent books by Mike Hogan close
Global Business Class EWorkbook Advanced Level by Mike Hogan
Key Concepts in Public Relations by Mike Hogan
»
Recent books by Quentin Langley close
Key Concepts in Public Relations by Quentin Langley
»
BoomerangBooks.com.au close