Key Concepts in Strategic Management
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Key Concepts in Strategic Management by Jon Sutherland
Book Description"Key Concepts in Strategic Management" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.
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Book DetailsISBN: 9781403921352
(216mm x 138mm x 16mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 15-Mar-2004
Country of Publication: United States
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* A fresh account of the greatest naval engagement of The Great War. * Controversy rages 90 years on whether it was a victory or not. * Fascinating insight into the events preceding the action, the tactics during the battle and the political and military fall-out. * Draws on released official records and personal accounts.
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Author Biography - Jon Sutherland
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
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