Keystone Advantage by Marco Iansiti
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Keystone Advantage
By Marco Iansiti

The Keystone Advantage

What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation and Sustainability

By (author) See other recent books by Marco Iansiti See other recent books by Roy Levien
Format: Hardback

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Keystone Advantage by Marco Iansiti

Book Description

Today, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.

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Book Details

ISBN: 9781591393078
ISBN-10: 1591393078
Format: Hardback
(241mm x 162mm x 24mm)
Pages: 240
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Aug-2004
Country of Publication: United States

Books By Author Marco Iansiti

One Strategy by Marco Iansiti One Strategy, Hardback (January 2010)

This book is about developing and executing great, innovative strategies. It shows general managers how to build the right organizational capabilities and base of understanding, how to generate insightful strategies and develop detailed plans, and how to lead these strategies to completion.

Technology Integration by Marco Iansiti Technology Integration, Hardback (November 1997)

Illustrates the process of technology integration at the managerial and strategic levels and reveals the evolution in the structure of research and development in the modern corporation. This book provides a framework for managing the space between the creation and the application of technology.

» View all books by Marco Iansiti

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Author Biography - Marco Iansiti

Marco Iansiti is an HBS professor and the co-chair of Harvard's PhD program in Information Technology Management.

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