The Keystone Advantage
What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation and Sustainability
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Keystone Advantage by Marco Iansiti
Book DescriptionToday, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.
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Book DetailsISBN: 9781591393078
(241mm x 162mm x 24mm)
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Aug-2004
Country of Publication: United States
Books By Author Marco Iansiti
One Strategy, Hardback (January 2010)» View all books by Marco Iansiti
This book is about developing and executing great, innovative strategies. It shows general managers how to build the right organizational capabilities and base of understanding, how to generate insightful strategies and develop detailed plans, and how to lead these strategies to completion.
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Author Biography - Marco Iansiti
Marco Iansiti is an HBS professor and the co-chair of Harvard's PhD program in Information Technology Management.
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