Kickass Copywriting in 10 Easy Steps
Build the Buzz and Sell the Sizzle
By (author) Susan M. Gunelius
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Kickass Copywriting in 10 Easy Steps by Susan M. Gunelius
Book DescriptionShowing you that you don't need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention--it boosts profits. Introducing her invaluable Copywriter's Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy--in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do's and don'ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!
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Book DetailsISBN: 9781599182537
(229mm x 152mm x 13mm)
Imprint: Entrepreneur Press
Publisher: Entrepreneur Press
Publish Date: 5-Sep-2008
Country of Publication: United States
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Author Biography - Susan M. Gunelius
Susan Gunelius has spent more than a decade developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She is a freelance writer, copywriter and professional blogger on the topics of business, branding and marketing.
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