Kmart's Ten Deadly Sins by Marcia Layton Turner
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Kmart's Ten Deadly Sins
By Marcia Layton Turner

Kmart's Ten Deadly Sins

How Incompetence Tainted an American Icon

By (author) See other recent books by Marcia Layton Turner
Format: Hardback

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Kmart's Ten Deadly Sins by Marcia Layton Turner

Book Description

An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.

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Book Details

ISBN: 9780471435938
ISBN-10: 0471435937
Format: Hardback
(238mm x 160mm x 27mm)
Pages: 256
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 15-Aug-2003
Country of Publication: United States

Books By Author Marcia Layton Turner

Complete Idiot's Guide to Selling Your Crafts on Etsy by Marcia Layton Turner Complete Idiot's Guide to Selling Your Crafts on Etsy, Paperback / softback (June 2013)

Crafters and craft lovers around the globe find common ground on Etsy. Learn the secrets of success on this one-of-a-kind marketplace! This guide gives you everything you need to know to make your crafts get notices, so you can make money.

Unofficial Guide to Starting a Small Business by Marcia Layton Turner Unofficial Guide to Starting a Small Business, Paperback (October 2004)

Want to be your own boss but aren't quite sure how to make it happen? This guide shows you the way. Covering the regulations and trends, it provides the start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses.

Emeril! by Marcia Layton Turner Emeril!, Hardback (September 2004)

A revealing look at the real "Emeril live" Emeril Lagasse is a phenomenon--a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi--million--dollar culinary empire.

» View all books by Marcia Layton Turner

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Author Biography - Marcia Layton Turner

MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com's AboutWork site and Macmillan's Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start-up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.

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Recent books by Marcia Layton Turner close
Complete Idiot's Guide to Selling Your Crafts on Etsy by Marcia Layton Turner
Unofficial Guide to Starting a Small Business by Marcia Layton Turner
Emeril! by Marcia Layton Turner
»
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