How Street-smart Entrepreneurs Learn to Handle Whatever Comes Up
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Knack by Norm Brodsky
Book DescriptionToo many start-ups don't make the grade - what makes a successful business take off?Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.
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Book DetailsISBN: 9781847940339
(198mm x 129mm x 18mm)
Imprint: Random House Business Books
Publish Date: 5-Feb-2009
Country of Publication: United Kingdom
Books By Author Norm Brodsky
Street Smarts, Paperback (February 2010)» View all books by Norm Brodsky
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. This comprehensive guide is suitable for those who run a small business.
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Author Biography - Norm Brodsky
Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995. Bo Burlingham is Inc.'s editor at large. He is the co-author of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.
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