Knack by Norm Brodsky
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By Norm Brodsky

The Knack

How Street-smart Entrepreneurs Learn to Handle Whatever Comes Up

By (author) See other recent books by Norm Brodsky See other recent books by Bo Burlingham
Format: Paperback

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Knack by Norm Brodsky

Book Description

Too many start-ups don't make the grade - what makes a successful business take off?Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.

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Book Details

ISBN: 9781847940339
ISBN-10: 1847940331
Format: Paperback
(198mm x 129mm x 18mm)
Pages: 288
Imprint: Random House Business Books
Publisher: Cornerstone
Publish Date: 5-Feb-2009
Country of Publication: United Kingdom

Other Editions...

Books By Author Norm Brodsky

Street Smarts by Norm Brodsky Street Smarts, Paperback (February 2010)

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. This comprehensive guide is suitable for those who run a small business.

» View all books by Norm Brodsky


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Author Biography - Norm Brodsky

Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995. Bo Burlingham is Inc.'s editor at large. He is the co-author of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.

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