Kotler on Marketing
By (author) Philip Kotler
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Kotler on Marketing by Philip Kotler
Book DescriptionSince 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
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Book DetailsISBN: 9780684860473
(234mm x 153mm x 20mm)
Imprint: Free Press
Publisher: Simon & Schuster Ltd
Publish Date: 30-Dec-2000
Country of Publication: United Kingdom
Books By Author Philip Kotler
Sustainability Edge, Hardback (December 2016)
The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
Marketing 4.0, Hardback (November 2016)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers, Paperback (November 2016)» View all books by Philip Kotler
Asia is the most populated geographical region, with 50% of the world's inhabitants living there.
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Author Biography - Philip Kotler
Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.
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