Kotler on Marketing by Philip Kotler
Look inside with Google Book Preview
Kotler on Marketing
By Philip Kotler

Kotler on Marketing

By (author) See other recent books by Philip Kotler
Format: Paperback

Normal Price: $35.00
Your Price: $31.50 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.50! (10% off normal price)
Plus...earn $1.58 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Kotler on Marketing by Philip Kotler

Book Description

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Buy Kotler on Marketing book by Philip Kotler from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780684860473
ISBN-10: 0684860473
Format: Paperback
(234mm x 153mm x 20mm)
Pages: 272
Imprint: Free Press
Publisher: Simon & Schuster Ltd
Publish Date: 30-Dec-2000
Country of Publication: United Kingdom

Other Editions...


Books By Author Philip Kotler

Marketing 4.0 by Philip Kotler Marketing 4.0, Hardback (December 2016)

Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

Democracy in Decline by Philip Kotler Democracy in Decline, Paperback (June 2016)

An examination by the 'father of modern marketing' into how well a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change.

Quintessence of Strategic Management by Philip Kotler Quintessence of Strategic Management, Hardback (May 2016)

The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.

» View all books by Philip Kotler

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Kotler on Marketing book by Philip Kotler and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Philip Kotler

Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Philip Kotler close
Marketing 4.0 by Philip Kotler
Democracy in Decline by Philip Kotler
Marketing: An Introduction by Philip Kotler
Quintessence of Strategic Management by Philip Kotler
Transformational Sales by Philip Kotler
Framework for Marketing Management by Philip Kotler
Marketing Management by Philip Kotler
8 Maneras de Crecer by Philip Kotler
Principles of Marketing by Philip Kotler
Confronting Capitalism: Real Solutions for a Troubled Economic System by Philip Kotler
Think New ASEAN! by Philip Kotler
Winning Global Markets by Philip Kotler
Marketing Management: an Asian Perspective by Philip Kotler
Marketing for Hospitality and Tourism by Philip Kotler
Market Your Way to Growth by Philip Kotler
Marketing by Philip Kotler
Good Works by Philip Kotler
Spend Shift by Philip Kotler
Kellogg on Marketing by Philip Kotler
Marketing 3.0 by Philip Kotler
»
BoomerangBooks.com.au close