Kotler on Marketing
By (author) Philip Kotler
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Kotler on Marketing by Philip Kotler
Book DescriptionSince 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
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Book DetailsISBN: 9780684860473
(234mm x 153mm x 20mm)
Imprint: Free Press
Publisher: Simon & Schuster Ltd
Publish Date: 30-Dec-2000
Country of Publication: United Kingdom
Books By Author Philip Kotler
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Democracy in Decline, Paperback (June 2016)
An examination by the 'father of modern marketing' into how well a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change.
Quintessence of Strategic Management, Hardback (May 2016)» View all books by Philip Kotler
The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.
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Author Biography - Philip Kotler
Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.
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