Language as Commodity
Trading Languages, Global Structures, Local Marketplaces
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Language as Commodity by Rani Rubdy
Book DescriptionThis is a comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.
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Book DetailsISBN: 9781847064226
(234mm x 156mm x 23mm)
Imprint: Continuum International Publishing Group Ltd.
Publisher: Bloomsbury Publishing PLC
Publish Date: 14-Aug-2008
Country of Publication: United Kingdom
Books By Author Rani Rubdy
Conflict, Exclusion and Dissent in the Linguistic Landscape, Hardback (August 2015)
This book explores the dynamics of the linguistic landscape as a site of conflict, exclusion, and dissent. It focuses on socio-historical, economic, political and ideological issues, such as reflected in mass protest demonstrations, to forge links between landscape, identity, social justice and power.
Language as Commodity, Paperback (August 2008)» View all books by Rani Rubdy
Engages with language policies and positions in relation to the roles and functions these languages adopt. This book examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics.
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Author Biography - Rani Rubdy
Dr Rani Rubdy is at the National Institute of Education, Nanyang Technological University, Singapore. Peter Tan is at the Department of English Language and Literature at the National University of Singapore, Singapore.
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