Creativity Step by Step
By (author) Edward de Bono
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Lateral Thinking by Edward de Bono
Book DescriptionThe seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."-- "Times Educational Supplement" "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins . . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book." "--Times Educational Supplement"
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Book DetailsISBN: 9780060903251
(204mm x 134mm x 19mm)
Publisher: HarperCollins Publishers Inc
Publish Date: 31-Jul-1990
Country of Publication: United States
Books By Author Edward de Bono
Atlas of Management Thinking, Paperback (March 2017)
Much has been made of the research conducted into the left side of the brain - home to language and logic. The right side works in images, whole patterns and undefined feelings - none of which can be verbalized. This more elusive thinking often functions as what is loosely called 'intuition'. This book shows us how to use the right side.
Happiness Purpose, Paperback (November 2016)
Presents a method for achieving work-life balance. This book invites you to look at your life and measure the gap between these spaces - the smaller the gap, the greater our chances at happiness; but if the life-space is vastly bigger than the self-space, our coping ability is compromised and anxiety is likely.
I am Right, You are Wrong, Paperback (September 2016)
Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. This book reveals how we can all be winners. It helps you to become a better thinker and decision maker.
Yo Tengo Razon, Tu Estas Equivocado, Paperback / softback (August 2016)» View all books by Edward de Bono
Drawing on our understanding of the brain as a self-organizing information system, Dr. de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
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