Law for Advertising, Broadcasting, Journalism, and Public Relations
A Comprehensive Text for Students and Practitioners
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Law for Advertising, Broadcasting, Journalism, and Public Relations by Michael G. Parkinson
Book DescriptionThis exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
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Book DetailsISBN: 9780805849752
(234mm x 189mm x 27mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 15-Feb-2006
Country of Publication: United States
Books By Author Michael G. Parkinson
Public Relations Law, Paperback (December 2007)» View all books by Michael G. Parkinson
Intended to be used with other mass communication textbooks, this supplemental text on PR law is intended for the mass communication law course, which is a mainstay in accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.
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