Law for Advertising, Broadcasting, Journalism, and Public Relations by Michael G. Parkinson
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Law for Advertising, Broadcasting, Journalism, and Public Relations
By Michael G. Parkinson

Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners

By (author) See other recent books by Michael G. Parkinson See other recent books by L. Marie Parkinson
Format: Paperback

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Law for Advertising, Broadcasting, Journalism, and Public Relations by Michael G. Parkinson

Book Description

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

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Book Details

ISBN: 9780805849752
ISBN-10: 0805849750
Format: Paperback
(234mm x 189mm x 27mm)
Pages: 528
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 15-Feb-2006
Country of Publication: United States

Other Editions...


Books By Author Michael G. Parkinson

Public Relations Law by Michael G. Parkinson Public Relations Law, Paperback (December 2007)

Intended to be used with other mass communication textbooks, this supplemental text on PR law is intended for the mass communication law course, which is a mainstay in accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

» View all books by Michael G. Parkinson

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Recent books by Michael G. Parkinson close
Law for Advertising, Broadcasting, Journalism, and Public Relations by Michael G. Parkinson
Public Relations Law by Michael G. Parkinson
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Recent books by L. Marie Parkinson close
Law for Advertising, Broadcasting, Journalism, and Public Relations by L. Marie Parkinson
Public Relations Law by L. Marie Parkinson
Law for Advertising, Broadcasting, Journalism, and Public Relations by L. Marie Parkinson
»
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