The Law of Comparative Advertising
Directive 97/55/EC in the United Kingdom and Germany
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Law of Comparative Advertising by Ansgar Ohly
Book DescriptionThis book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as
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Book DetailsISBN: 9781841131177
(216mm x 138mm x 11mm)
Imprint: Hart Publishing
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Jan-2000
Country of Publication: United Kingdom
Books By Author Ansgar Ohly
Europeanisation of Intellectual Property Law, Hardback (November 2013)
Written by senior judges, QCs and academics, this is the first work to consider the Europeanization of intellectual property law, drawing lessons from the experiences of IP for general private law and helping to develop a European legal methodology.
Privacy, Property and Personality, Hardback (November 2005)» View all books by Ansgar Ohly
A detailed comparative analysis of intellectual property rights in Europe and the United States.
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Author Biography - Ansgar Ohly
Michael Spence is a Fellow and Tutor in Law of St Catherine's College,Oxford.
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