A Global Perspective
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Leisure Marketing by Susan Horner
Book DescriptionDivided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: * Disneyland Resort, Paris: The Marketing Mix * Manchester United Football Club: Marketing the Brand * The Growth of the Online Retail Travel Market * Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping * Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
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Book DetailsISBN: 9780750655507
(246mm x 189mm x 21mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 15-Dec-2004
Country of Publication: United Kingdom
Books By Author Susan Horner
Contemporary Hospitality and Tourism Management Issues in China and India, Paperback (July 2007)
Represents an analysis of key sectors in the hospitality and tourism industries in China and India. This book provides theoretical and applied information on hospitality management and tourism development in these markets. It also contains case studies which offer real-life application of theories; and includes exercises and discussion points.
Consumer Behaviour in Tourism, Hardback (October 2006)
Takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel, and transport. This text provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies.
International Cases in Tourism Management, Paperback (December 2003)
Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
Business Travel and Tourism, Paperback (September 2001)» View all books by Susan Horner
Provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, this work explores a broad range of issues, including: The global business tourism market; The design of business tourism facilities; and more.
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Author Biography - Susan Horner
Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
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