Life's a Pitch
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Life's a Pitch by Stephen Bayley
Book DescriptionThe pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
Buy Life's a Pitch book by Stephen Bayley from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780552156837
(198mm x 127mm x 22mm)
Imprint: Corgi Books
Publisher: Transworld Publishers Ltd
Publish Date: 11-Sep-2008
Country of Publication: United Kingdom
Books By Author Stephen Bayley
Death Drive: There are No Accidents, Hardback (October 2015)
The car crash is a defining phenomenon of popular culture. Death Drive is both an appreciative essay about the historic place of the automobile in the modern imagination and a detailed exploration of the circumstances of twenty celebrity car crashes, from Isadora Duncan in an Amilcar, in 1927, to Helmut Newton in a Cadillac, in 2004.
Interiors of Chester Jones, Hardback (September 2014)» View all books by Stephen Bayley
The Interiors of Chester Jones provides a unique and fascinating insight into both Jones himself - a former architect and managing director of Colefax and Fowler - and the thinking behind the many rich and nuanced interiors he has created since establishing his own firm in 1989.
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Author Biography - Stephen Bayley
Stephen Bayley first became famous as an authority on style and design when Sir Terence Conran chose him to head up the Boilerhouse at the V&A, Britain's first permanent exhibition of design. He then went on to become the first Chief Executive of the Design Museum and he is now a celebrated, outspoken broadcaster and critic, author of 12 books and consultant on design and presentation to companies such as Ford and Coca-Cola. Roger Mavity is the Chief Executive of Conran Holdings. In the past he has run his own advertising company, pitching successfully for business from the likes of Honda, Minolta and Burberry. He then became Chief Executive of Granada Leisure before masterminding the company's successful pitch to the City to buy the Forte Group - still the largest hostile takeover bid in British commercial history.
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