Lifestyle Market Segmentation by Art Weinstein
Look inside with Google Book Preview
Lifestyle Market Segmentation
By Art Weinstein

Lifestyle Market Segmentation

By (author) See other recent books by Art Weinstein See other recent books by Dennis J. Cahill
Format: Hardback

Normal Price: $200.00
Your Price: $180.00 AUD, inc. GST
Shipping: $7.95 per order
You Save: $20.00! (10% off normal price)
Plus...earn $9.00 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Lifestyle Market Segmentation by Art Weinstein

Book Description

The latest marketing guide from expert Dennis Cahill--that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use--to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. Market segmentation research examines a broad range of demographic and psychographic information that can provide strategies to target both current and potential markets. This helpful guide comprehensively reveals how to gather and effectively use this crucial type of research. Lifestyle Market Segmentation consists of three main parts. The first part discusses segmentation theory and various methods for segmentation. The second part explores applications of lifestyle segmentation based on case studies. The last section focuses on ways to market products and services to the various segments discovered by the applications. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data. Lifestyle Market Segmentation discusses in detail: * the concept of market segmentation * criteria for segmentation schemes * types of nonlifestyle segmentation * geodemographic segmentation * psychographics * the List of Values (LOV) * guidelines for effective use of psychographics * lifestyle target segments * the Tribes segmentation scheme * the Myers-Briggs Type Indicator * life-stage segmentation * illustrative real-life case studiesLifestyle Market Segmentation is an enlightening resource that is certain to be used again and again, and makes essential reading for managers, educators, and students.

Buy Lifestyle Market Segmentation book by Art Weinstein from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789028686
ISBN-10: 0789028689
Format: Hardback
(216mm x 156mm x 20mm)
Pages: 200
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 12-Sep-2006
Country of Publication: United States

Other Editions...


Books By Author Art Weinstein

Lifestyle Market Segmentation by Art Weinstein Lifestyle Market Segmentation, Paperback (August 2006)

Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.

» View all books by Art Weinstein

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Lifestyle Market Segmentation book by Art Weinstein and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Art Weinstein close
Segmentation Strategies for Hospitality Managers by Art Weinstein
Lifestyle Market Segmentation by Art Weinstein
Handbook of Niche Marketing by Art Weinstein
Handbook of Niche Marketing by Art Weinstein
Handbook of Market Segmentation by Art Weinstein
Handbook of Market Segmentation by Art Weinstein
Defining Your Market by Art Weinstein
»
Recent books by Dennis J. Cahill close
Lifestyle Market Segmentation by Dennis J. Cahill
Lifestyle Market Segmentation by Dennis J. Cahill
How Consumers Pick a Hotel by Dennis J. Cahill
How Consumers Pick a Hotel by Dennis J. Cahill
Internal Marketing by Dennis J. Cahill
»
BoomerangBooks.com.au close