Living the Brand
How to Transform Every Member of Your Organization into a Brand Champion 3rd Revised edition
By (author) Nicholas Ind
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Living the Brand by Nicholas Ind
Book DescriptionYour company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral[registered] publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.
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Book DetailsISBN: 9780749450830
(240mm x 165mm x 20mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Oct-2007
Country of Publication: United Kingdom
Books By Author Nicholas Ind
Brands with a Conscience, Paperback (March 2016)
Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders.
Brand Together, Paperback (March 2012)
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. This title shows you how to involve stakeholders in the process of creativity.
Meaning at Work, Paperback (January 2010)» View all books by Nicholas Ind
We spend much of our waking time working, but sadly, most people are disappointed with what they do. This book asks why we get bored and frustrated with our jobs and then suggests the attitudes and behaviour we should adopt to find fulfilment.
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Author Biography - Nicholas Ind
Nicholas Ind is a partner in Equilibrium Consulting. He has worked on projects for Manpower, British Council, Ford of Europe, The Economist Group, TNS, Telenor and Unicef. He is on the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management, and is an Industrial Fellow at Kingston University, UK. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. He is the editor of Beyond Branding (also Kogan Page).
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