The Lonely Planet Story
Once While Travelling
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Lonely Planet Story by Tony Wheeler
Book DescriptionThe highly readable Lonely Planet Story: Once While Travelling is a unique mix of autobiography, business history and travel book. It traces founders Tony and Maureen Wheeler's personal story as well as the often-bumpy evolution of their travel guide business into the world's largest independent travel publishing company. In 2007, the Wheelers shocked the publishing industry by selling to BBC worldwide. For the first time, they explain their reasons behind the sale, and their hopes for the future of the brand. Above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily Times, 'the specialists in guiding weird folks to weird places'. Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers' bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travellers long before the advent of mass tourism.
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Book DetailsISBN: 9781854584496
(198mm x 129mm x 30mm)
Imprint: Crimson Publishing
Publisher: Crimson Publishing
Publish Date: 5-Sep-2008
Country of Publication: United Kingdom
Books By Author Tony Wheeler
Tony Wheeler's Dark Lands, Paperback (August 2013)
Greedy Lords, dubious heroes, wicked relations and innocents in peril - today's world sounds like a grim fairytale! Travelling along the infamous 'Axis of Evil' led to Tony Wheeler's Bad Lands - now he's going deeper into the world's darkest corners toexplore a rogue's gallery of troubled nations.
One Planet, Hardback (December 2012)
One Planet is a celebration of great travel photography, and of the diversity and similarities within our world. Paired images encourage the appreciation of connections between people and places continents apart. Images each capture a moment in time - amoment that can be shared, or at least understood, around the globe.
Tony Wheeler's Bad Lands, Paperback (September 2010)
A tourist on the Axis of Evil. Written by the founder of Lonely Planet, this fascinating account of life in these closed-off countries will appeal to anyone with an interest in the state of the world today.
Unlikely Destinations, Paperback / softback (May 2007)» View all books by Tony Wheeler
A unique mix of autobiography, business history, and travel book, this memoir traces the Wheelers' personal story and the evolution of their travel guide series that would become the world's largest independent guidebook publisher. Over 52 color photographs throughout.
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