The Long Interview
By (author) Grant McCracken
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Long Interview by Grant McCracken
Book DescriptionThe Long Interview provides a systematic guide to the theory and methods of the long qualitative interview or intensive interviewing. It gives a clear explanation of one of the most powerful tools of the qualitative researcher. The volume begins with a general overview of the character and purpose of qualitative inquiry and a review of key issues. The author outlines the four steps of the long qualitative interview and how to judge quality. He then offers practical advice for those who commission and administer this research, including sample questionnaires and budgets to help readers design their own. The author introduces key theoretical and methodological issues, various research strategies, and a simple four stage model of inquiry, from the design of an open-ended questionnaire to the write up of results.
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Book DetailsISBN: 9780803933538
(216mm x 140mm x 6mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 1-Sep-1988
Country of Publication: United States
Books By Author Grant McCracken
Culturematic, Hardback (May 2012)
A Culturematic is a little machine for making culture. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test for atmosphere, to see what life it can sustain, to see who responds and how. This title describes this little machine and helps the reader master it.
Chief Culture Officer, Paperback (June 2011)» View all books by Grant McCracken
How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book.
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