The Long and the Short of it
A Guide to Finance and Investment for Normally Intelligent People Who are Not in the Industry
By (author) John Kay
Long and the Short of it by John Kay
Book DescriptionThis book provides a guide to the complexities of modern finance, both the basics of investment and the sophisticated innovations of the modern financial system. It explains how twice in the last decade - in the new economy bubble and the credit crunch -- the follies of finance have threatened the stability of the world economy. It describes an environment that is complex and sophisticated, but greedy, cynical and self-interested. This book explains how to put your finances in the only hands you can confidently trust -- your own. You will learn everything you need to be your own investment manager; to recognise your investment options, and the institutions that will try to sell them to you; to understand the principles of sound investment and the research that supports these principles. Since much of your portfolio will be in stocks and shares, this book describes why some companies succeed and others fail, and how to distinguish fact and fiction in what companies tell you. John Kay explains many meanings people attach to the term risk; the tools professionals use to analyse risk and the different tools you need to manage risk for yourself. You will learn a practical investment strategy and how to implement it. This is the only book about finance and investment you need, and the one you must have.
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Book DetailsISBN: 9780954809324
(135mm x 215mm x 20mm)
Imprint: The Erasmus Press Ltd
Publisher: The Erasmus Press Ltd
Publish Date: 5-Jan-2009
Country of Publication: United Kingdom
Books By Author John Kay
Obliquity, Paperback (February 2011)
Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. This title applies the author's universal theory to topics ranging from international business to town planning and from football to managing forest fires.
John Kay's Original Portraits, Hardback (December 2007)» View all books by John Kay
Presents the work of John Kay with a two-volume edition of Kay's portraits and caricatures, originally published in Edinburgh in 1837-8. This title introduces Kay's life and achievement, emphasising how, with 'the impression of a passing glance', Kay created an engaging and unparalleled record of Edinburgh society during the Enlightenment.
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Author Biography - John Kay
John Kay has been a professor at London Business School, Oxford University and the London School of Economics, directory of a think tank, founder of a successful business and a director of several public companies. He is the author of several books, many articles, and contributes a weekly column to the Financial Times. He commutes between London, Oxfordshire and the South of France.
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