"Lord of the Rings"
Popular Culture in Global Context
Edited by Ernest Mathijs
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Lord of the Rings by Ernest Mathijs
Book DescriptionSince their rise to popularity in the 1960s, the "Lord of the Rings" books have been an enduring cult success, revered by a fiercely faithful and steadily growing fan following which scrupulously guarded their integrity. Since the release of the film trilogy, "The Lord of the Rings" has become a global brand. Its public presence exceeds that of any other literature and its commercial potential seems limitless, evident not just in the unsurpassed box office success and critical acclaim for the films, but also in the many fringe benefits and spin-offs. "The Lord of the Rings: Popular Culture in Global Context" takes the release of the film trilogy as a point of departure for an overview of the international impact of "The Lord of the Rings" in a range of cultural environments (the US, the UK, New-Zealand, and Europe). This anthology analyses the merchandising, box office figures, distribution, critical reception, fan following, and cult status of the films, and focuses on how the different faces of the phenomenon, like the trailers, DVD editions, websites, computer games, music, location tours, and even its unlikely erotic spin-offs contributed to making "The Lord of the Rings" the most publicly recognised brand image of the 21st century so far.
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Book DetailsISBN: 9781904764823
(231mm x 160mm x 23mm)
Imprint: Wallflower Press
Publisher: Wallflower Press
Publish Date: 1-May-2006
Country of Publication: United Kingdom
Books By Author Ernest Mathijs
Cult Cinema, Hardback (April 2011)
Despite its emergence as one of the most popular and debated areas of cinema research, there is no systematic discussion of cult cinema available. Cult Cinema aims to fill this gap by being the first academic textbook devoted to the subject.
Cinema of David Cronenburg, Paperback (October 2008)
A fully comprehensive account of David Cronenberg, one of North America's most successful filmmakers, this title charts the development of this unique director from low-budget exploitation and horror to the mainstream.
Cult Film Reader, Paperback (December 2007)
Cult movies are emerging as a distinct subject of film and media theory. This book brings together various works in the field on the structure, form, status, and reception of cult cinema traditions. It is divided into four areas of study - the conceptions of cult; cult case studies; national and international Cults; and cult consumption.
Cinema of the Low Countries, Paperback (July 2004)» View all books by Ernest Mathijs
Films of the Low Countries have long been regarded as isolated texts. This work points to the interconnectedness between Low Countries' films from different genres, regions, languages and formats, considering their national and international importance.
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Author Biography - Ernest Mathijs
Ernest Mathijs is Lecturer in Film Studies at the University of Wales, Aberystwyth. He is co-editor of Big Brother International: Formats, Critics and Publics, Alternative Europe: Eurotrash and Exploitation Cinema Since 1945, and editor of The Cinema of the Low Countries (all Wallflower Press, 2004). He is writing The Cinema of David Cronenberg (for Wallflower Press's Directors' Cuts series).
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