Love Rules by Mark Garrett Cooper
Look inside with Google Book Preview
Love Rules
By Mark Garrett Cooper

Love Rules

Silent Hollywood and the Rise of the Managerial Class

By (author) See other recent books by Mark Garrett Cooper
Format: Paperback

Checking availability...

Love Rules by Mark Garrett Cooper

Book Description

Arguing for a sweeping new consideration of the shift from print to cinema as a governing system for organizing modern American social relations, this book uncovers an intimate connection between Hollywood romances of the silent era and the empowerment of a managerial class. During the 1910s and 1920s, American movies told love stories through what rapidly became ubiquitous images. Again and again, silent features showed lovers separated by seeming happenstance and reunited as if by magical forces. Mark Garrett Cooper argues that this "magic" implies the expertise of the corporate movie studio with its hierarchies of professional experts. In other words, the Hollywood love story amounts to a managerial technique. Through close study of such films as Birth of a Nation, Enoch Arden, The Crowd, Why Change Your Wife? and The Jazz Singer, Love Rules shows how cinematic romance offers an object lesson in how to arrange American society--a lesson that implies that such work can be accomplished only by a managerial class. Love Rules offers a boldly original account of how the Hollywood feature film supplanted the "imagined community" of print culture and, in doing so, played a key role in the transformation of American mass culture.

Buy Love Rules book by Mark Garrett Cooper from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780816637539
ISBN-10: 0816637539
Format: Paperback
(229mm x 148mm x 16mm)
Pages: 304
Imprint: University of Minnesota Press
Publisher: University of Minnesota Press
Publish Date: 27-Feb-2003
Country of Publication: United States

Other Editions...


» Have you read this book? We'd like to know what you think about it - write a review about Love Rules book by Mark Garrett Cooper and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Mark Garrett Cooper close
» close