Luxury and Pleasure in Eighteenth-Century Britain by Maxine Berg
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Luxury and Pleasure in Eighteenth-Century Britain
By Maxine Berg

Luxury and Pleasure in Eighteenth-Century Britain

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Format: Hardback

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Luxury and Pleasure in Eighteenth-Century Britain by Maxine Berg

Book Description

Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. Luxury and Pleasure in Eighteenth-Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrial revolution and British products 'won the world'.

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Book Details

ISBN: 9780199272082
ISBN-10: 0199272085
Format: Hardback
(242mm x 164mm x 25mm)
Pages: 392
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 30-Jun-2005
Country of Publication: United Kingdom

Other Editions...


Books By Author Maxine Berg

Writing the History of the Global by Maxine Berg Writing the History of the Global, Paperback (January 2013)

How do we write about the history of a place, a person, an event or an idea in its context in the world? How do we do history in the current age of globalization? In this book historians engage in new dialogues outside their former specialisms to face new challenges of comparative and connective histories.

Medieval Women by Maxine Berg Medieval Women, Paperback (March 2012)

An accessible and clear snapshot of the life and work of women in medieval times from the nunnery to the town to the castle.

Luxury and Pleasure in Eighteenth-Century Britain by Maxine Berg Luxury and Pleasure in Eighteenth-Century Britain, Paperback (April 2007)

Explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the 18th century. This book tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the 16th century to the new global trade in British-made consumer goods by the end of the 18th century.

» View all books by Maxine Berg

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Author Biography - Maxine Berg

Maxine Berg is Professor of History at the University of Warwick where she has taught since 1978. She is also Director of the Warwick Eighteenth-Century Centre and has recently become a Fellow of the British Academy. Currently writing on global history and the history of luxury and consumer culture, she has also published widely on women's history and on the economic and social history of the Industrial Revolution.

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