Making Money from 3G Services
By (author) Tomi T. Ahonen
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M-profits by Tomi T. Ahonen
Book DescriptionUMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. 'm-Profits: Making Money from 3G Servives' will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user Explains how will money be made out of delivering 3G services Covers the key issues of 'revenue sharing' and competition Includes 12 service vignettes Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.
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Book DetailsISBN: 9780470847756
(244mm x 167mm x 27mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 27-Aug-2002
Country of Publication: United Kingdom
Books By Author Tomi T. Ahonen
3G Marketing, Hardback (July 2004)
Next generation wireless is not about technology, it is about marketing. This work explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.
Services for UMTS, Hardback (March 2002)» View all books by Tomi T. Ahonen
UMTS is not about Technology, it is about Services. The UMTS or 3G environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result will be the largest and most complex communications system that man has designed. If you want a challenge then this is the industry to be in.
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