Machiavelli, Marketing and Management
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Machiavelli, Marketing and Management by Phil Harris
Book DescriptionThis cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.
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Book DetailsISBN: 9780415216708
(234mm x 156mm x 14mm)
Publisher: Taylor & Francis Ltd
Publish Date: 20-Apr-2000
Country of Publication: United Kingdom
Books By Author Phil Harris
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Public Affairs Management, Hardback (March 2013)» View all books by Phil Harris
This three-volume set looks at the evolution of ideas around Public Affairs, and how our understanding and conceptualisation of the topic has changed over the years.
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