Machiavelli, Marketing and Management
Normal Price: $102.00
Your Price: $91.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.20! (10% off normal price)
Plus...earn $4.59 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Machiavelli, Marketing and Management by Phil Harris
Book DescriptionThis cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.
Buy Machiavelli, Marketing and Management book by Phil Harris from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415216708
(234mm x 156mm x 14mm)
Publisher: Taylor & Francis Ltd
Publish Date: 20-Apr-2000
Country of Publication: United Kingdom
Books By Author Phil Harris
Sage Handbook of International Corporate and Public Affairs, Hardback (January 2017)
The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
Introduction to Law, Paperback (October 2015)
An extensively updated introduction to law through a 'law in context' perspective.
Clark's Essential Physics in Imaging for Radiographers, Paperback (October 2013)
This book provides the reader an understanding of the basic physics underpinning the science of Imaging, what they are expected to learn in each chapter, with MCQs at the end of each chapter to reinforce learning. This book will get the students through their undergaduate exam!
Public Affairs Management, Hardback (March 2013)» View all books by Phil Harris
This three-volume set looks at the evolution of ideas around Public Affairs, and how our understanding and conceptualisation of the topic has changed over the years.
» Have you read this book? We'd like to know what you think about it - write a review about Machiavelli, Marketing and Management book by Phil Harris and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.