Machiavelli, Marketing and Management by Phil Harris
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Machiavelli, Marketing and Management
By Phil Harris

Machiavelli, Marketing and Management

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Format: Paperback

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Machiavelli, Marketing and Management by Phil Harris

Book Description

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

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Book Details

ISBN: 9780415216708
ISBN-10: 0415216702
Format: Paperback
(234mm x 156mm x 14mm)
Pages: 260
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 20-Apr-2000
Country of Publication: United Kingdom

Other Editions...


Books By Author Phil Harris

Sage Handbook of International Corporate and Public Affairs by Phil Harris Sage Handbook of International Corporate and Public Affairs, Hardback (January 2017)

The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

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Clark's Essential Physics in Imaging for Radiographers by Phil Harris Clark's Essential Physics in Imaging for Radiographers, Paperback (October 2013)

This book provides the reader an understanding of the basic physics underpinning the science of Imaging, what they are expected to learn in each chapter, with MCQs at the end of each chapter to reinforce learning. This book will get the students through their undergaduate exam!

Public Affairs Management by Phil Harris Public Affairs Management, Hardback (March 2013)

This three-volume set looks at the evolution of ideas around Public Affairs, and how our understanding and conceptualisation of the topic has changed over the years.

» View all books by Phil Harris

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