Made in Korea
Chung Ju Yung and the Rise of Hyundai
By (author) Richard M. Steers
Normal Price: $224.00
Your Price: $201.60 AUD, inc. GST
Shipping: $7.95 per order
You Save: $22.40! (10% off normal price)
Plus...earn $10.08 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Made in Korea by Richard M. Steers
Book DescriptionAmerican business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles when foreign experts unanimously predicted he would fail, and he started a global construction company that has built some of today's greatest architectural wonders. He even convinced the International Olympic Committee to select South Korea over Japan as the site for the highly successful 1988 Olympics. Unlike most CEO's of major firms, Chung has always preferred the company of his workers to that of the global executive elite. Hard work, creativity and a capacity to never give up - this is the essence of Chung's life. In each of his ventures, he exhibited a sheer determination to succeed, regardless of the obstacles, and he worked tirelessly to instil this drive in all of his employees. Even today, in the midst of Korea's worst economic crisis in over four decades, Chung's company is busy implementing plans to emerge as an even stronger contender in the world economy. Illustrated with 32 pages of colour photographs not previously seen in the West, including photos of Chung's recent historic visit to North Korea in 1998, Made in Korea takes stock of Chung's entire life, highlighting both his contributions to society and the lessons his work can teach to aspiring entrepreneurs.
Buy Made in Korea book by Richard M. Steers from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415920506
(229mm x 152mm x 27mm)
Publisher: Taylor & Francis Ltd
Publish Date: 4-Feb-1999
Country of Publication: United Kingdom
Books By Author Richard M. Steers
Management Across Cultures, Paperback (September 2016)
The third edition of this popular textbook has been thoroughly expanded and updated throughout to explore the latest approaches to cross-cultural management.
Cambridge Handbook of Culture, Organizations, and Work, Paperback (May 2011)
A survey of available theory and research concerning the role of culture and cultural differences in organizational dynamics.
Managing in the Global Economy, Paperback (July 2005)» View all books by Richard M. Steers
This is a primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness.
» Have you read this book? We'd like to know what you think about it - write a review about Made in Korea book by Richard M. Steers and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Richard M. Steers
Richard M. Steers is Professor of Management in the Lundquist College of Business at the University of Oregon. He is the author of Korean Enterprise: The Quest for Globalization (1997) and Chaebol: Korea's New Industrial Might (1989).
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687