Improving the Quality
By (author) Thomas W. Mangione
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Mail Surveys by Thomas W. Mangione
Book DescriptionStudents and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
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Book DetailsISBN: 9780803946637
(216mm x 140mm x 8mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 30-Aug-1995
Country of Publication: United States
Books By Author Thomas W. Mangione
Standardized Survey Interviewing, Paperback (December 1989)» View all books by Thomas W. Mangione
A practical guide to producing standardized, and reliable, interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and research evidence from other prominent methodologists.
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