Making Sense of Media
Key Texts in Media and Cultural Studies
By (author) Arthur Asa Berger
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Making Sense of Media by Arthur Asa Berger
Book Description"Making Sense of Media" is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. The book offers a lively, accessible, and concise textbook to help readers understand mass media and their texts; covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall; explores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media; features chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being discussed; and, includes charts, boxes features, exercises, and illustrations to round out analysis and engage the beginning student.
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Book DetailsISBN: 9781405120166
(233mm x 161mm x 21mm)
Imprint: Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 6-Aug-2004
Country of Publication: United Kingdom
Books By Author Arthur Asa Berger
Media and Communication Research Methods, Paperback (December 2015)
The latest edition of this popular student guide to doing research in media and communication studies.
Gizmos or the Electronic Imperative, Hardback (November 2015)
In his latest book, Arthur Asa Berger offers a concise series of analyses on the transformative impact of digital devices on American society.
Media Analysis Techniques, Paperback (December 2013)
Latest edition of this clearly written, user-friendly, hands-on guide to media criticism. The book empowers students to make their own analyses of the media rather than just accept how others interpret it.
Media, Myth, and Society, Hardback (October 2012)» View all books by Arthur Asa Berger
Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.
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Author Biography - Arthur Asa Berger
Arthur Asa Berger is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: Signs in Contemporary Culture (1984; 2nd edn., 1998); Seeing is Believing: An Introduction to Visual Communication (1989; 2nd edn., 1998); Media Analysis Techniques (1992; 3rd edn., 2004); Essentials of Mass Communication Theory (1995); Narratives in Popular Culture, Media and Everyday Life (1997); and Media and Communication Research Methods (2000).
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