Making it Personal by Bruce Kasanoff
Look inside with Google Book Preview
Making it Personal
By Bruce Kasanoff

Making it Personal

How to Profit from Personalization without Invading Privacy

By (author) See other recent books by Bruce Kasanoff
Format: Paperback

Checking availability...

Making it Personal by Bruce Kasanoff

Book Description

How businesses can harness the incredible power of personalization without crossing over the line. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

Buy Making it Personal book by Bruce Kasanoff from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780738207797
ISBN-10: 0738207799
Format: Paperback
(229mm x 153mm x 14mm)
Pages: 240
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 17-Oct-2002
Country of Publication: United States

Other Editions...


» Have you read this book? We'd like to know what you think about it - write a review about Making it Personal book by Bruce Kasanoff and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Bruce Kasanoff

Bruce Kasanoff is an expert on perso nalization, customer relationship marketing, and b usiness technology. One of the original partners o f the Peppers and Rogers Group, the world's foremo st authority on one-to-one marketing, he is founde r of the on-line newsletter Inside Privacy. Also a popular speaker, commentator, and consultant, he lives with his family in Westport, Connecticut.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Bruce Kasanoff close
» close