Making the News
A Guide for Nonprofits and Activists Revised edition
By (author) Jason Salzman
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Making the News by Jason Salzman
Book DescriptionAt a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage including news Web sites, viral e-mail, and more this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.
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Book DetailsISBN: 9780813340951
(210mm x 140mm x 22mm)
Imprint: Westview Press Inc
Publisher: The Perseus Books Group
Publish Date: 19-Jun-2003
Country of Publication: United States
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Author Biography - Jason Salzman
A former senior manager of Greenpeace, Ja son Salzman is president of Cause Communicati ons, which offers media how-to workshops and consu lting services to nonprofit organizations, and fou nder of Rocky Mountain Media Watch. He lives in De nver, Colorado.
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