Management Mistakes and Successes
9th Revised edition
By (author) Robert F. Hartley
Management Mistakes and Successes by Robert F. Hartley
Book DescriptionTo know what works, understand what didn't! Great business leaders don't manage to avoid mistakes. They manage to learn from them. Now, you can go out and make your own errors - and suffer the consequences - or you can read this book and painlessly glean the secrets of successful management strategy from the real-life missteps of some of the foremost corporations and business leaders. In the ninth edition of this classic book, Robert Hartley takes you inside the trials and tribulations of top companies to examine the crises the managers faced, the decisions they made, and the results, both good and bad, of their actions. Out of these tales of reckless acquisitions, strategic bungles, lost opportunities, failed leadership, and entrepreneurial exuberance gone wild, Hartley hands you practical insights and strategic principles that will guide you down your own road to success. Under the microscope, you'll find such instructive cases as: Quaker's acquisition of Snapple that was anything but sweet; Euro Disney's bungling of a successful format; Ford's crash-and-burn handling of the Explorer/Firestone fiasco; Vanguard's success in taking the road less traveled; Southwest Airlines' dubious challenge to 'try to match our prices'; and, Boeing's continuing battle for dominance with Airbus. Fully revised and updated, the "Management Mistakes, Ninth Edition" covers every key aspect of management - managing performance and crises; mergers and acquisitions; planning; leadership and execution; controls and oversight; and entrepreneurship. And for the first time, the book includes 'Great Comebacks' - tales of companies and leaders who actually did learn from their mistakes, so you can too.
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Book DetailsISBN: 9780470087008
(230mm x 153mm x 14mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 23-Oct-2007
Country of Publication: United Kingdom
Books By Author Robert F. Hartley
Marketing Mistakes and Successes, Paperback (October 2012)
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
Management Mistakes and Successes, Paperback (October 2010)
Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts.
Business Ethics, Paperback (October 2004)» View all books by Robert F. Hartley
Firms need to be wary of practices that may provoke criticism and scandals. This book deals with major players and the temptations, crises, and torments they experienced. It includes thought provoking discussion questions, role playing exercises, and debates which present ethical concerns that may help you avoid similar situations in your career.
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Author Biography - Robert F. Hartley
Bob Hartley is Professor Emeritus at Cleveland State University's College of Business Administration. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University. Before coming into academia, he spent 13 years in retailing with the predecessor of Kmart (S. S. Kresge). J.C. Penney, and Dayton-Hudson and its Target Subsidiary. Positions held included store management, central busying, and merchandise management. His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing, Other books, Marketing Fundamentals, Retailing, Sales Management , and Marketing Research, followed. In 1976, the first Marketing Mistakes book was published, and it brought a new approach to case studies, making them student-friendly and more relevant to career approach to case studies, making them student-friendly and more relevant to career enhancement than existing books. In 1983, Management Mistakes was published. These books are now in the tenth and ninth editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trusts, and Business Ethics Mistakes and Successes was published in 2005. He is listed in Who's Who in America and Who's Who in the World.
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