Management in English Language Teaching
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Management in English Language Teaching by Ron White
Book DescriptionTeachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.
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Book DetailsISBN: 9780521377638
(229mm x 152mm x 20mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 29-Aug-1991
Country of Publication: United Kingdom
Books By Author Ron White
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The true story of WWII veteran Frank Kirkland, who dreamed about serving his country as a fighter pilot but was instead assigned as a bomber pilot, where the dangerous flying conditions proved to be less glamorous and more deadly.
From Teacher to Manager, Paperback (October 2008)
A course aimed at ELT managers (eg. Directors and Assistant Director of Studies) and candidates undertaking the Cambridge ESOL International Diploma in Language Teaching Management (IDLTM).
Click! The No Nonsense Guide to Digital Cameras, Paperback (March 2003)» View all books by Ron White
Short and sweet, clear and concise, this volume aims to get the digital camera user started.
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Author Biography - Ron White
Ron White completed a degree in Anthropology at the University of Auckland, before starting a career in English Language Teaching, which has taken him to Fiji, Papua New Guinea and Japan, as well as the UK, where he has been based since 1971. He taught at the Centre for Applied Language Studies at the University of Reading, becoming Director, from which he took early retirement in 2000 to become a freelance trainer and consultant. He has taught on the International Diploma of Language Teaching Management (IDLTM) since its inception. He has been a governor of the Bell Educational Trust for the past ten years, and is chair of the Academic Board.
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