Management of Corporate Communication
From Interpersonal Contacts to External Affairs
By (author) Robert L. Heath
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Management of Corporate Communication by Robert L. Heath
Book DescriptionWhereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders. Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.
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Book DetailsISBN: 9780805815528
(229mm x 152mm x 17mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 13-Jul-1994
Country of Publication: United States
Books By Author Robert L. Heath
Strategic Communication, Hardback (November 2014)
This Major Work captures the definitions, key developments and future of the field of strategic communication through a carefully selected collection of seminal papers on the topic.
Encyclopedia of Public Relations, Hardback (October 2013)» View all books by Robert L. Heath
Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession.
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