The Management of Intangibles
The Organisation's Most Valuable Assets
By (author) Ahmed Bounfour
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Management of Intangibles by Ahmed Bounfour
Book DescriptionThe subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
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Book DetailsISBN: 9780415224932
(234mm x 156mm x 24mm)
Publisher: Taylor & Francis Ltd
Publish Date: 7-Nov-2002
Country of Publication: United Kingdom
Books By Author Ahmed Bounfour
Intellectual Capital for Communities, Paperback (January 2005)» View all books by Ahmed Bounfour
Focuses on measuring and managing the intellectual capital of communities.
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