A Problem-Solving Approach
By (author) Nick Wilkinson
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Managerial Economics by Nick Wilkinson
Book DescriptionManagerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.
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Book DetailsISBN: 9780521526258
(247mm x 174mm x 29mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 5-May-2005
Country of Publication: United Kingdom
Books By Author Nick Wilkinson
Introduction to Behavioral Economics, Paperback (April 2012)» View all books by Nick Wilkinson
The second edition ofthis comprehensive introduction to studying behavioral economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioral game theory and the nature of the role of evidence in testing. More worked examples, real-life cases and end-of-chapter questions are included.
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Author Biography - Nick Wilkinson
Nick Wilkinson is Assistant Professor in Economics at Richmond, The American International University in London. He has taught business and economics in various international institutions in the UK and US, as well as working in business management in both countries.
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