The Manager's Guide to Competitive Marketing Strategies
3rd Revised edition
By (author) Norton Paley
Manager's Guide to Competitive Marketing Strategies by Norton Paley
Book DescriptionThe third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.Key features* Over 60 real life case studies reflecting topical issues of concern in today's climate* A new 4-step technique to segment markets with greater precision* Techniques for installing a competitive intelligence system and applying market research techniques effectively* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies* Step by step guidelines on how to write a Strategic Marketing Plan with a detailed exampleCase studies include: Positioning a product to gain ground against market leadersReviving a business for a new burst of growth after a period of no-growthEnergising a product line plagued by missed opportunitiesManoeuvering around competitors when trapped in a weak positionAssessing corporate culture and turning it into competitive advantageNew sections on: Business intelligence . CRM . Leadership . Corporate culture"
Buy Manager's Guide to Competitive Marketing Strategies book by Norton Paley from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781854183651
(234mm x 156mm x 29mm)
Publish Date: 6-Jan-2006
Country of Publication: United Kingdom
Books By Author Norton Paley
Marketing Strategy Desktop Guide, Paperback (October 2007)» View all books by Norton Paley
Contains checklists, charts, do's and don'ts, summaries and special tips for marketing. This guide helps you with the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies.
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Author Biography - Norton Paley
Norton Paley lives and works in USA and has over 25 years' corporate management experience and lectures all over the world. He is the author of eight books including Successful business planning [Thorogood].
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