Managing Brand You
7 Steps to Creating Your Most Successful Self
Normal Price: $39.95
Your Price: $35.96 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.99! (10% off normal price)
Plus...earn $1.80 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Managing Brand You by Jerry S. Wilson
Book DescriptionWhether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us-and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in "Managing Brand You", they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, "Managing Brand You" gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
Buy Managing Brand You book by Jerry S. Wilson from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780814410684
(93mm x 65mm x 10mm)
Publish Date: 1-Aug-2008
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Managing Brand You book by Jerry S. Wilson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Jerry S. Wilson
Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company. Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestle, and American Airlines.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.