Managing Green Issues by Tom Curtin
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Managing Green Issues
By Tom Curtin

Managing Green Issues

2nd Revised edition

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Format: Hardback

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Managing Green Issues by Tom Curtin

Book Description

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

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Book Details

ISBN: 9780230500037
ISBN-10: 023050003X
Format: Hardback
(229mm x 152mm x 18mm)
Pages: 221
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 13-Oct-2006
Country of Publication: United Kingdom

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Author Biography - Tom Curtin

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton. For more information visit the website at www.curtinandco.com

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