Managing Innovation, Design and Creativity
2nd Revised edition
By (author) Bettina von Stamm
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Managing Innovation, Design and Creativity by Bettina von Stamm
Book DescriptionInnovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
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Book DetailsISBN: 9780470510667
(230mm x 192mm x 32mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 14-Mar-2008
Country of Publication: United Kingdom
Books By Author Bettina von Stamm
Innovation Wave, Hardback (November 2002)» View all books by Bettina von Stamm
Innovation is one of those rare business topics that equally affects companies both large and small. Failure to innovate will ultimately lead to company failure while successful innovation marks out the successful companies of today and tomorrow. It takes an estimated 3000 raw ideas for one winning product to emerge in the marketplace.
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Author Biography - Bettina von Stamm
Dr. Bettina von Stamm , a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, the National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon. Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.
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