Managing Media Convergence
Pathways to Journalistic Cooperation
By (author) Kenneth Killebrew
Normal Price: $75.95
Your Price: $68.36 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.59! (10% off normal price)
Plus...earn $3.42 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Managing Media Convergence by Kenneth Killebrew
Book DescriptionFrom newsrooms to sales departments to Internet sites and converged 'information platforms', the business of information has changed and continues to change dramatically. In "Managing Media Convergence: Pathways to Journalistic Cooperation", author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in times of change. This new addition to Blackwell Publishing's "Media and Technology" series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media.By investigating creativity - coupled with notions of power, convergence, the changing work environment and traditional management methods - "Managing Media Convergence" unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world - of those who would manage and those who would be managed - are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, "Managing Media Convergence" shows how workers and managers can successfully meet the challenges of the new media workplace.
Buy Managing Media Convergence book by Kenneth Killebrew from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780813811086
(227mm x 150mm x 13mm)
Imprint: Iowa State University Press
Publisher: Iowa State University Press
Publish Date: 5-Nov-2004
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Managing Media Convergence book by Kenneth Killebrew and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Kenneth Killebrew
Kenneth C. Killebrew is Assistant Professor and Director of Graduate Studies in the School of Mass Communications, University of South Florida, Tampa. He has worked extensively in both television and print news for more than two decades.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.