Managing Quality Cultural Tourism by Priscilla Boniface
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Managing Quality Cultural Tourism
By Priscilla Boniface

Managing Quality Cultural Tourism

By (author) See other recent books by Priscilla Boniface
Format: Hardback

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Managing Quality Cultural Tourism by Priscilla Boniface

Book Description

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

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Book Details

ISBN: 9780415099851
ISBN-10: 0415099854
Format: Hardback
(254mm x 178mm x 16mm)
Pages: 144
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 2-Nov-1995
Country of Publication: United Kingdom

Other Editions...


Books By Author Priscilla Boniface

Managing Quality Cultural Tourism by Priscilla Boniface Managing Quality Cultural Tourism, Paperback (September 2012)

This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned.

Heritage and Tourism in the Global Village by Priscilla Boniface Heritage and Tourism in the Global Village, Paperback (March 1993)

This volume aims to lay down the ground rules to underpin all heritage developments designed to attract tourism on a major scale. How should heritage sites respond to such rivals as Euro-Disney? Should they find their own audiences and resources? These questions are examined, with illustrated examples.

» View all books by Priscilla Boniface

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