Managing Quality Cultural Tourism
By (author) Priscilla Boniface
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Managing Quality Cultural Tourism by Priscilla Boniface
Book DescriptionManaging Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.
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Book DetailsISBN: 9780415099851
(254mm x 178mm x 16mm)
Publisher: Taylor & Francis Ltd
Publish Date: 2-Nov-1995
Country of Publication: United Kingdom
Books By Author Priscilla Boniface
Managing Quality Cultural Tourism, Paperback (September 2012)
This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned.
Heritage and Tourism in the Global Village, Paperback (March 1993)» View all books by Priscilla Boniface
This volume aims to lay down the ground rules to underpin all heritage developments designed to attract tourism on a major scale. How should heritage sites respond to such rivals as Euro-Disney? Should they find their own audiences and resources? These questions are examined, with illustrated examples.
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