Managing South African Tourism by Richard George
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Managing South African Tourism
By Richard George

Managing South African Tourism

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Format: Paperback

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Managing South African Tourism by Richard George

Book Description

This book will be a complete synthesis of tourism management as taught at universities of technology and universities. It will have a distinctly southern African flavour and make use of local examples to illustrate key concepts. It is the first book to discuss tourism management from the perspective of such a variety of disciplines.

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Book Details

ISBN: 9780195789133
ISBN-10: 019578913X
Format: Paperback
(240mm x 169mm x 21mm)
Pages: 384
Imprint: Oxford University Press Southern Africa
Publisher: Oxford University Press Southern Africa
Publish Date: 6-May-2005
Country of Publication: South Africa

Books By Author Richard George

Marketing Tourism in  South Africa by Richard George Marketing Tourism in South Africa, Paperback (July 2014)

The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players.

Marketing Tourism in South Africa by Richard George Marketing Tourism in South Africa, Paperback (July 2011)

This is the fourth edition of Marketing tourism in South Africa by UCT senior lecturer Richard George. Up-to-date statistics, analysis of important players, and discussion of key trends ensures the book is at the forefront of local developments in tourism marketing.

Marketing South African Tourism and Hospitality by Richard George Marketing South African Tourism and Hospitality, Paperback (February 2001)

An introduction to marketing in the tourism and hospitality industry, this work is written from a southern African perspective.

» View all books by Richard George

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Author Biography - Richard George

Richard George is a lecturer at the University of Cape Town.Books by the same Author: Marketing South African Tourims 2e, Oxford University Press

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Recent books by Richard George close
Marketing Tourism in  South Africa by Richard George
Marketing Tourism in South Africa by Richard George
Marketing South African Tourism and Hospitality by Richard George
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