Managing South African Tourism
Edited by Richard George
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Managing South African Tourism by Richard George
Book DescriptionThis book will be a complete synthesis of tourism management as taught at universities of technology and universities. It will have a distinctly southern African flavour and make use of local examples to illustrate key concepts. It is the first book to discuss tourism management from the perspective of such a variety of disciplines.
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Book DetailsISBN: 9780195789133
(240mm x 169mm x 21mm)
Imprint: Oxford University Press Southern Africa
Publisher: Oxford University Press Southern Africa
Publish Date: 6-May-2005
Country of Publication: South Africa
Books By Author Richard George
Marketing Tourism in South Africa, Paperback (July 2014)
The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players.
Marketing Tourism in South Africa, Paperback (July 2011)
This is the fourth edition of Marketing tourism in South Africa by UCT senior lecturer Richard George. Up-to-date statistics, analysis of important players, and discussion of key trends ensures the book is at the forefront of local developments in tourism marketing.
Marketing South African Tourism and Hospitality, Paperback (February 2001)» View all books by Richard George
An introduction to marketing in the tourism and hospitality industry, this work is written from a southern African perspective.
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Author Biography - Richard George
Richard George is a lecturer at the University of Cape Town.Books by the same Author: Marketing South African Tourims 2e, Oxford University Press
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