Managing Technology and Innovation for Competitive Advantage
By (author) V.K. Narayanan
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Managing Technology and Innovation for Competitive Advantage by V.K. Narayanan
Book DescriptionA core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today-e.g., globalization, time compression, technology integration-and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes-T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation-are followed throughout.
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Book DetailsISBN: 9780130305060
(240mm x 178mm x 300mm)
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 9-Aug-2000
Country of Publication: United States
Books By Author V.K. Narayanan
Encyclopedia of Technology and Innovation Management, Hardback (January 2010)» View all books by V.K. Narayanan
This new volume in the Blackwell Encyclopedia of Management focuses on the relatively young field of Technology & Innovation Management, which is of growing interest to academics, students and practitioners as they engage more in questions surrounding the origin of innovation and the impact of changing technologies.
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