Managing Technology and Innovation for Competitive Advantage by V.K. Narayanan
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Managing Technology and Innovation for Competitive Advantage
By V.K. Narayanan

Managing Technology and Innovation for Competitive Advantage

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Format: Hardback

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Managing Technology and Innovation for Competitive Advantage by V.K. Narayanan

Book Description

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today-e.g., globalization, time compression, technology integration-and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes-T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation-are followed throughout.

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Book Details

ISBN: 9780130305060
ISBN-10: 0130305065
Format: Hardback
(240mm x 178mm x 300mm)
Pages: 510
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 9-Aug-2000
Country of Publication: United States

Books By Author V.K. Narayanan

Encyclopedia of Technology and Innovation Management by V.K. Narayanan Encyclopedia of Technology and Innovation Management, Hardback (January 2010)

This new volume in the Blackwell Encyclopedia of Management focuses on the relatively young field of Technology & Innovation Management, which is of growing interest to academics, students and practitioners as they engage more in questions surrounding the origin of innovation and the impact of changing technologies.

» View all books by V.K. Narayanan

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